New podcast · Episode 1 in November 2026
The SEO podcast with the people who grow traffic for a living
TrafficVitals is a new podcast about SEO. Conversations with SEO heads, CEOs and the B2B companies that help other businesses get found: what is working in Google and AI search right now, what stopped working, and the numbers behind both.
Hosted by Utkarsh Gour
On the show
Three kinds of guest, one question
Every conversation comes back to the same question: what actually moved traffic, and how would you know?
SEO heads
The people running search at brands and agencies, on the work itself: migrations, traffic drops, index bloat, and AI Overviews taking the clicks.
CEOs and founders
Leaders of companies that grew through search, on where SEO sits next to sales, product and paid, and how they decide whether it is working.
Companies in the traffic business
The tools, agencies and platforms that help other businesses get found, and what they see across hundreds of sites at once.
Be a guest
Have a story with real numbers?
If you lead SEO somewhere, run a company that grew through search, or build a product that helps other businesses get traffic, pitch the story you would tell. Suggesting someone else? Put their name and LinkedIn in the pitch.
What makes a good episode
- One problem, start to finish, with the data you looked at
- What you tried first, including what did not work
- Something a listener can check on their own site the same week
Episode 1
Get episode 1 by email
One email when episode 1 is out, then one for each new episode. Nothing else, and you can leave any time.
The Hundred
100 SEO experts worth following
65 worldwide and 35 from India, with what each one is working on now and where to follow them. Grouped by the play each one runs, because that is the part worth learning from. Not a ranking, and no paid placements.
- Research & data studies11
- AI search (GEO / AEO)8
- News & newsletters6
- Technical & international SEO5
- YouTube & courses15
- Consultancy & agency brands23
- Tool & platform voices17
- Community, events & in-house8
- Blogs & case studies7
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Kevin Indig
Growth advisor; author, Growth Memo · Worldwide
Publishes Growth Memo, a weekly newsletter built on data studies of AI search behaviour and SaaS growth.
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Aleyda Solis
Founder, Orainti · Worldwide
Runs the SEOFOMO and MarketingFOMO newsletters and built the free LearningSEO.io and LearningAISearch.com roadmaps.
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Mike King
Founder & CEO, iPullRank · Worldwide
Coined ‘Relevance Engineering’ and publishes long technical teardowns of how AI Mode and query fan-out work.
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Nitin Manchanda
Founder & Chief SEO Consultant, Botpresso · India
Led SEO at trivago and Omio before founding Botpresso; consults on technical and international SEO.
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Kunjal Chawhan
SEO Manager, Botpresso; founder, Decode Digital Market · India
Tests tactics on his own blog and publishes the results as case studies, including a site taken from 35 to 3,000 clicks a month.
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Manish Chauhan
SEO Head, Groww · India
In-house SEO leader at Groww with 17+ years, ranked third in Favikon’s India SEO authority list.
SEO, plainly
Why some sites compound and most stall
Most traffic problems are not mysteries. They are the same handful of habits, done or skipped, showing up in the data a year later.
Where most sites go wrong
- Content written against a keyword list instead of a subject, so none of it adds up to authority
- Link building that runs for one quarter and then quietly stops
- Pages slow enough to lose the visit they just earned
- Technical defects left in place, so the index fills with URLs nobody meant to publish
- Ranking well and still being invisible, because the answer above you was assembled from someone else
- No audit rhythm, so problems are found by a traffic drop rather than by looking
If that reads like your site, the cause is usually cheaper to find than to outrun.
What the sites that compound get right
- Topical authority built around what the product actually does, not around search volume
- Links earned continuously, off assets other people have a reason to cite
- Speed treated as a conversion problem rather than a score to pass
- The technical layer fixed first, so the content has something solid to rank from
- Named inside AI answers, and measured there, not only in the ten blue links
- Audited on a schedule, so the fix lands before the drop reaches revenue
None of it is exotic. It is the same six things every time, and the order you do them in decides whether they work.
Writing
From the blog
Faceted navigation and index bloat: 4 ways to contain it
Faceted navigation can put sixty thousand unintended pages into Google’s index. Four containment options, and when three of them are the wrong call.
Know someone who should be on the show?
Pitch yourself or suggest a guest. It takes two minutes, and every pitch gets read.